Want free publicity but don't know how to get it? Let me show you how!

Access 25 years of journalistic experience and 13 years of PR experience & learn my step-by-step process for doing your own successful PR.

Does this sound like you?

  • Are you struggling to get yourself noticed by the media and you haven't got money in your budget to hire in a PR professional?

  • Are you feeling stressed because you’ve been sending out press releases to journalists and they’re getting ignored?

  • Are you seeing your competitors’ in the newspapers and hearing them on the radio and you just can’t understand why?

  • Have you thought about using a professional PR agency or consultant but you just don’t feel you have the budget for a monthly fee?

You’re not alone. So many businesses are in exactly the same boat, but don’t worry because the answer to all your questions is right here.

How much better would it be....

  • If you had the tools right in front of you so that you knew how to do it yourself?

  • If you knew how to identify a story that would interest the journalists and publications you’re trying to attract?

  • If you knew how to write a press release that would be looked at by a reporter, not deleted from their inbox?

If you're finding yourself nodding along to this, you're not alone....

I'm Fiona Dwyer, a journalist and former television reporter and planning producer with over 20 years of experience.

I have been sent hundreds of press releases and had hundreds of stories pitched to me - some great, but many more were awful. It's been my job to help decide what stories we should follow up and which stories we should ditch. 13 years ago, I set up my PR consultancy to help businesses tell their stories, but I also discovered startups and small business owners who didn't have the budget to pay for PR but still desperately needed to get their message out. I’ve put all my best PR tips and tricks together in an easy step-by-step way so that small business owners know exactly how to DIY their PR and raise their own profile.

Which is why I’m soooo excited to introduce DIY Your Biz PR

I want to show you:

  • How to identify a newsworthy story

  • How to create amazing headlines

  • How to go about writing a press release

  • Who to send it to

  • The dos and don'ts of dealing with journalists

And discover the #1 mistake you need to avoid when doing your PR!

This is the exact process I use to get my clients in the press and it’s a process that you can reuse over and over again to achieve a continuous stream of media success.

What people are saying about it

Sarah Bailey

Wealthier Minds

"Wow, this course is a must for any small business! It's so clear and informative and like you have Fiona holding your hand through it. With her experience I knew it would flow well, but was astounded by how personable and well laid out and presented it was. I cannot wait to see what you create next. Thank you Fiona !"

Vanessa Williams

Creative Hub

"Fiona is a Journalist & PR expert and this clearly shows in her course with her passion and experience showing through out the modules . The added workbooks are a great addition to this course. I'd highly recommend this to any business owner wanting to learn about PR."

Karolina Szmudzinska

Founder of the Self-care is Sexy Not Selfish Association

"Amazing course! Fiona is sharing invaluable experience to help you write your first press release. With all the tips and templates it couldn't be easier. The course comes along with workbooks and checklists which I found really helpful - they keep you on track all the way through. Fiona is truly passionate about the topic and the seven (powerful!) modules are all you need to get your free publicity. Highly recommend!"

Here’s what you’ll get when you buy:

(Total value £1391)

  • 7-module video course

    Lifetime access to DIY Your Biz PR - your step-by-step blueprint for doing your own successful PR. Value: £997

  • Workbooks & checklists

    Workbooks and checklists to guide you through the whole process and to keep you on track! Value: £297

  • Templates

    Press Release templates to make it as easy as possible for you to write your story and get your first successful coverage in the press! Value: £97

Course curriculum

  • 1

    Welcome & Introduction

    • WELCOME to DIY Your Biz PR

    • Thinkific - Student Walkthrough

  • 2

    Module 1: Introduction to PR - Setting the Scene

    • Lesson 1 - Advertising v. Editorial

    • Lesson 2 - What is PR?

    • Module 1 Assignment

    • Module 1 Workbook

  • 3

    Module 2: Know Who You Are

    • Lesson 1 - Know Who You Are

    • Lesson 2 - Your Business Assessment

    • Module 2 Assignment

    • Module 2 Workbook

  • 4

    Module 3: How to Identify a News Story

    • Lesson 1 - What is a story?

    • Lesson 2 - Story Ideas

    • Module 3 Assignment

    • Module 3 Workbook

  • 5

    Module 4: How to Write an Awesome Headline

    • Lesson 1 - How to Write an Awesome Headline

    • Module 4 Assignment

    • Module 4 Workbook

  • 6

    Module 5: How to Write a Press Release

    • Lesson 1 - The Key to Writing a Press Release

    • Lesson 2 - How to Organise your Content

    • Module 5 Assignment

    • Module 5 Workbook

    • Press Release Templates

  • 7

    Module 6: How to Get Your Story Published

    • Lesson 1 - How to Get Your Story Published

    • Module 6 Assignment

    • Module 6 Workbook

    • Media Outlets Research

  • 8

    Module 7: How to Talk to Journalists and Increase Your Chances of Getting in the Media

    • Lesson 1 - How to Talk to Journalists & Increase Your Chances of Getting in the Media

    • Module 7 Assignment

    • Module 7 Workbook

    • Building Relationships Research

  • 9

    Summary & Conclusion

    • Conclusion


Sarah Lilly

Corporate Communications Manager

"Working with Fiona is an absolute pleasure and I have been nothing but impressed with her professionalism, commitment to research, industry knowledge and ability to put people at ease to get the best out of her training and coaching sessions."

Tara Manna

Bloom, Be the Woman you Want to Be

"DIY Your Biz PR is a thorough course to help business owners create their own PR momentum straight from a seasoned professional in the industry! Fiona is clear, enjoyable and has many specifics about how you can be a more powerful and engaged business with potential clients!"

Kate van der Sluis

Humber HR People

"We chose to work with Fiona for her understanding of positioning, her knowledge and contacts in the media. Her experience and advice is second to none. She is pleasant, professional and a lovely person to work with."


  • Who is this course for?

    DIY Your Biz PR is ideal for Startups, Freelancers, Sole traders, Small business owners and SMEs who may already have someone in-house doing their marketing for them but who needs help when it comes to getting press.

  • Is this right for me? I've tried to do press before, but it just didn't work.

    Don't write yourself off so quickly! It's not your fault, you just didn't know how to do it properly. With the right guidance, you can make it happen!

  • How is this course different?

    This is a very easy-to-follow, practical, step-by-step course. There's no fluff and no flannel. You will see your PR through the eyes of a journalist and really understand what it takes to get media traction.

  • How long do I have access to the course for?

    You will have lifetime access to the course once you have enrolled.

  • Do you offer refunds?

    We do not offer refunds for courses as you shall be immediately granted instant lifetime access to the course materials and we cannot reverse this access. We clearly lay out what you will be getting on the sales page before purchase. This will give you a full understanding of what to expect within the course.