DIY Your Biz PR
Your step-by-step blueprint for doing your own successful PR
Are you struggling to get yourself noticed by the media and you haven't got money in your budget to hire in a PR professional?
Are you feeling stressed because you’ve been sending out press releases to journalists and they’re getting ignored?
Are you seeing your competitors’ in the newspapers and hearing them on the radio and you just can’t understand why?
Have you thought about using a professional PR agency or consultant but you just don’t feel you have the budget for a monthly fee?
If you had the tools right in front of you so that you knew how to do it yourself?
If you knew how to identify a story that would interest the journalists and publications you’re trying to attract?
If you knew how to write a press release that would be looked at by a reporter, not deleted from their inbox?
I'm Fiona Dwyer, a journalist and former television reporter and planning producer with over 20 years of experience.
I want to show you:
How to identify a newsworthy story
How to create amazing headlines
How to go about writing a press release
Who to send it to
The dos and don'ts of dealing with journalists
WELCOME to DIY Your Biz PR
Thinkific - Student Walkthrough
Lesson 1 - Advertising v. Editorial
Lesson 2 - What is PR?
Module 1 Assignment
Module 1 Workbook
Lesson 1 - Know Who You Are
Lesson 2 - Your Business Assessment
Module 2 Assignment
Module 2 Workbook
Lesson 1 - What is a story?
Lesson 2 - Story Ideas
Module 3 Assignment
Module 3 Workbook
Lesson 1 - How to Write an Awesome Headline
Module 4 Assignment
Module 4 Workbook
Lesson 1 - The Key to Writing a Press Release
Lesson 2 - How to Organise your Content
Module 5 Assignment
Module 5 Workbook
Press Release Templates
Lesson 1 - How to Get Your Story Published
Module 6 Assignment
Module 6 Workbook
Media Outlets Research
Lesson 1 - How to Talk to Journalists & Increase Your Chances of Getting in the Media
Module 7 Assignment
Module 7 Workbook
Building Relationships Research
Conclusion
DIY Your Biz PR is ideal for Startups, Freelancers, Sole traders, Small business owners and SMEs who may already have someone in-house doing their marketing for them but who needs help when it comes to getting press.
Don't write yourself off so quickly! It's not your fault, you just didn't know how to do it properly. With the right guidance, you can make it happen!
This is a very easy-to-follow, practical, step-by-step course. There's no fluff and no flannel. You will see your PR through the eyes of a journalist and really understand what it takes to get media traction.
You will have lifetime access to the course once you have enrolled.
We do not offer refunds for courses as you shall be immediately granted instant lifetime access to the course materials and we cannot reverse this access. We clearly lay out what you will be getting on the sales page before purchase. This will give you a full understanding of what to expect within the course.